Psychology And Logo Design: Food
Next time you visit your favorite fast food outlet, have a thought on why you chose that particular restaurant, whether the restaurants logo appeared in your head during that decision making and if the colors used made you feel a bit ‘peckish’.
It is a common theme for major fast food restaurants throughout the U.S to use reds and yellows in their Logo colour scheme. These greasy grub merchants, Mcdonalds, Pizza Hut, Burger King, KFC, Popeyes and Wendys. The use of specific colours for such as Red which is known to make people hungry or to raise blood pressure, or Yellow, which is a colour connoting hapiness and innocence.
When proucing a new logo for a product or service, the Logo Designers must take into account what effect each colour may have on its audience, for example, a food outlet with blue text in its logo would connote chilled prouducts and if another outlet had red text it could be closely associated with being fiery, hot and spicy?
This colour theory professes that red and yellow Company Logos are also used to catch peoples attention. So it makes sense that fast food chains pay close attention at their Custom Logo Design, to catch our attention and stop to eat there. As we know intuitively through experiencing road signs Red is used on stop, exit, and wrong way signs; yellow for danger and caution signs. Being colours which communicate risk or danger, others might say they could warn us off fast food chains since they may be perceived to be dangerous to our health.
One thing we all know is that all restaurant signs stand out, strangely during that time when you are driving along the highway and haven’t eaten for several hours.
Custom Blue – So Low
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