AT&T Dangles $100 Lumia to Lure Customers (Mobiledia)
AT&T will release Nokia’s Lumia 900 on April 8, betting the flagship phone
draws attention to its expanding 4G LTE network despite the spectrum squeeze.
The Nokia 900 will cost $100, a price targeted at budget-conscious but
discerning smartphone customers. Despite the modest price tag, the Lumia 900
features high-quality hardware and the Windows OS, and the phone is already a
hit in the U.K.
Nokia wants to use the Lumia line to springboard back into the U.S. market,
and Microsoft hopes the 900′s popularity will boost Windows’ mobile profile as
well as feed into AT&T’s large-scale ambitions.
The Lumia 900′s high value specs, coupled with its low price, could
successfully lure subscribers, but AT&T has a bigger goal in mind beyond
selling Nokia’s product. AT&T is trying to overtake Verizon’s lead on 4G LTE,
and the Lumia 900 reflects the company’s ambition to grow its 4G LTE product
line.
Following its failed merger with T-Mobile, AT&T’s 4G LTE network trailed
behind Verizon’s offerings, and AT&T heavily promoted its LTE phones at this
year’s Consumer Electronics Show to emphasize that its roster is now
comparable to its biggest rival’s portfolio. The Lumia 900 to boost AT&T’s
lineup and …
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