Will European Economic Recession Make Or Break QWERTY Phone Industry?
The world is definitely struggling financially.
At the end of 2010 it was discovered that Greece’s public debt was 120% larger than its GDP, leading to incredibly hard financial measures. At the end of 2011 Italy announced an identical position saying that it was 1.9 trillion Euros in financial trouble.
The economy, and debt, of Italy am large that it wasn’t possible to eject Italy from the Eurozone devoid of the collapse of the Euro.
With Europe now in turmoil nowadays there are signs that China’s slowdown may be faster than anybody want.
All this means more tougher times to the retail industry ahead, but how about the electronics sector, specifically people who sell unlocked cell phones?
The outlook is surprisingly good.
Sales of unlocked cell phones have been dropping in developed markets for many years. Most people had already bought their cheap phone and were either happy with it or were aiming to upgrade to an Android smart phone.
Developing markets were the real powerhouses behind the unlocked cell phone market with sales in Russia, Brazil, India and a lot of countries in Eastern Europe surging in front of the UK, the US and countries in Western Europe.
The only exceptions to this were Italy and Greece where sales of sub 100 USD phones were especially strong.
Essentially it may mean that there is an upturn within the sales of unlocked cell phones within the developed world in the near future as people need to replace their old phone but cannot afford the data plan and outright price of a smartphone.
That doesn’t mean that there won’t be added challenges though.
Reports appearing out of India (a major market for Unlocked cell phones) claim that the market there is consolidating with smaller phone sellers (who simply re-badge OEM phones) being pushed out by larger brands who increase the value of their phones before selling them onto customers.
This is indicative of the sorts of changes the world will be under-going soon and so anybody selling OEM phones might attempt to add value to it, either by supplying the phone with a larger Facts, includingn music downloads or some other incentive too keep customers loyal and returning.
Is the unlocked cell phone market having problems? Early indications would appear being no. But it would still be wise to start looking at ways to add value to your items to you could make your customers feel like you are going for something a little bit more than the bare minimum.
Come to iSourceChina for the latest Qwerty phones online.
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