Best Buy Sells Almost as Many iPhones as Apple Retail (Macrumors)
AllThingsD reports on findings of a survey by Consumer Intelligence Research
Partners which investigated where iPhone owners purchased their device.
The found that the breakdown of retail vs online sales was 76 percent retail
vs 24 percent online. Of that 76% from retail stores, the breakdown showed
that Best Buy was almost as big as Apple’s own retail stores as a point of
sale:
Carrier stores are clearly the dominant point of sale for most consumers, but
Best Buy’s presence has also proven to be a significant location for iPhone
sales.
> “Apple Stores and the Apple Web site are tremendously productive, but they
are limited by their relatively small retail footprint,” CIRP’s Josh Lowitz
told AllThingsD. “There are four times as many Best Buy stores, and probably
20 times as many AT&T, Verizon, and Sprint stores, so aggressive distribution
through all these channels is critical to Apple’s U.S. strategy.”
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